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The story of India’s fastest-growing smoothie chain with Drunken Monkey

Hear Divya dialogue with Samrat Reddy, Founder, Drunken Monkey, on how he built India’s fastest-growing smoothie chain. Drunken Monkey runs on a franchisee model of operation through the country and has signed up over 42 plus outlets in the middle of the pandemic making a total of 100 plus outlets in 43 cities as of this year.

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Questions discussed on the podcast:

Q. What is the gap in the industry you saw when establishing Drunken Monkey?

Q. Was educating the Indian customer to a smoothie brand a challenge? How did you create awareness for the product and market it?

Q. What is the business model of Drunken Monkey?

Q. Was your business hit by COVID or has COVID-19 acted as a catalyst to boost the demand for healthy products such as yours?

Q. If I am a smoothie virgin how should I start to incorporate it in my diet? The benefits etc.?

Q. Speak to us a little bit on this sector, is there a lot of competition? Do you see the market for such niche products like yourself growing in India?

Q.Your biggest struggles/drawbacks when getting into the smoothie business?

Q.Is there a story behind the name of Drunken Monkey?

Q. Looking back, what would you have done differently when establishing Drunken Monkey? Your biggest learning as an entrepreneur?

Enjoyed this podcast? Don’t forget to visit this page for more such episodes!

Keep Dialoguing.

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